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Global Retail Execution Software Leader StayinFront Acquires Lab4Motion
Fairfield, NJ – April 2, 2019 – StayinFront, a leading global provider of mobile, cloud-based field force solutions and EPoS analytics for the consumer goods industry has announced today that it has acquired Lab4Motion Solutions Sp. z o.o., a Poznan, Poland-based provider of image and video recognition technologies. The company will be renamed StayinFront Digital Sp. z o.o. and the company and current staff will be integrated with StayinFront’s global analytics and reporting team. Maciej Witkowski will head the business unit as Managing Director.
Lab4Motion’s image processing technology saves time in-store, improves compliance and eliminates the bias, subjectivity and error of the manual audit process while concurrently allowing users to increase the types of metrics captured during in-store visits. Self-learning algorithms identify all types of SKUs and automatic stitching of photos allows for captured multi-photo expositions to be efficiently analyzed. Seamless integration with StayinFront TouchCG® enables consumer goods organizations to improve in-store productivity and gain real time visibility into product performance and customer behavior at the shelf by delivering actionable insights to sales representatives and managers.
“We’ve been impressed with the technology of Lab4Motion and our future investment will allow us to better scale our digital offerings and deliver our new “interactive shelf” product and continue our technical roadmap of the “store of the future,” stated Tony Bullen, Chief Technology Officer of StayinFront (Asia-Pac) Ltd.
“We’re excited to be incorporating the digital merchandizing expertise of Lab4Motion into our core products, StayinFront TouchCG® and StayinFront EdgeCG®. This fits nicely with our StayinFront RDI acquisition which focused on driving measurable improvements to retail execution strategies by enhancing sales revenue and improving return on investment in the deployment of field resources and trade spend execution,” stated Thomas Buckley, CEO of StayinFront, Inc. “We continue to see real opportunity to deliver seamless advanced capabilities in the form of actionable insights to our global clients. Integrating digital merchandizing and image recognition technologies with analytic technologies fits squarely within our goal of allowing our clients to Do More, Know More and Sell More.”
“We’re amazed with the depth of StayinFront’s technical team, product line and global reach,” stated Maciej Witkowski, Chief Operating Officer of Lab4Motion. “We’ve laid out our exciting product roadmap and I look forward to leveraging our technical teams to deliver best-in-class digital functionality to our consumer goods clients.”
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products are seamlessly integrated to provide companies with timely, accurate field data and actionable insights, enabling field reps and management to Do More, Know More and Sell More. Headquartered in Fairfield, New Jersey, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, and New Zealand. Through its StayinFront Retail Data Insight subsidiary, StayinFront delivers stand alone and tightly integrated actionable insights and guided selling by analyzing retail data to brand managers and sales forces around the globe. For more details about StayinFront products and solutions, visit www.stayinfront.com.
About Lab4Motion Solutions Sp. z o.o.
Founded in 2011, Lab4Motion provides advanced image and video recognition solutions that enable consumer goods companies and retailers to improve the customer experience, optimize marketing spend and grow sales by truly understanding what’s happening both on the shelf and in front of the shelf.
Our team of specialists, with complementary experience in sales, consulting, engineering, and technology, are focused on providing our consumer goods and retail customers with fast, accurate and cost-effective information to make better decisions and achieve the greatest ROI. www.lab4motion.com
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